Free Shipping Over $50 ?

A plate of cookies


MacroTreats is founded by mother-daughter duo, Amelia and Jola

MacroTreat product launches: 6 flavors of macrobiotic cookies based on one of Amelia's favorite recipes

Employee count: 2

GoMacro Founders, Amelia and Jola


MacroTreats moves into first dedicated production space, a 240 square-foot milk shed in the family's barn

MacroTreats begins making MacroBars in addition to MacroTreats

MacroTreats hires first employee

Amelia and Jola take first sales trip up the California coast

Employee count: 3

GoMacro banner


GoMacro replaces the original company name of MacroTreats

GoMacro purchases first flow wrapper machine to help automate bar packaging

Employee count: 4

GoMacro Peanut Butter bars stacked on top of each other


MacroBar flavor launch: Peanut Butter

Employee count: 5

GoMacro Sunflower Butter + Chocolate bars on the production line


MacroBar flavor launches: Banana + Almond Butter and Sunflower Butter + Chocolate

Employee count: 5

GoMacro employee working in the facility


Employee count: 5

GoMacro family barn


GoMacro expands production space in the family barn to 2,000 square feet

GoMacro makes over 400,000 bars by hand, using a rolling pin and kitchen knives

GoMacro purchases first bar processing line equipment to automate MacroBar production

Employee count: 5

Kids in front of GoMacro's Viola, WI facility


Production moves off the family property into 5,000 square-foot Viola, WI facility

Employee count: 9

GoMacro mosaic tray labels


GoMacro establishes new visual brand identity, introducing the iconic mosaics

GoMacro becomes one of the first brands to pioneer the Non-GMO Project Verified Certification

GoMacro gains Kosher Certification

Employee count: 9

GoMacro protein bar surrounded by chocolate chips and nuts


MacroBar Minis launch in 11 flavors

GoMacro receives Gluten-Free Certification

Employee count: 16

Person holding a GoMacro protein bar tray


GoMacro gains national distribution in Whole Foods

GoMacro expands facility size to 12,000 square feet and establishes first R+D lab

Employee count: 26

GoMacro protein bars surrounded by nuts


GoMacro receives Design Effectiveness Award for new visual brand identity

GoMacro expands facility size to 16,500 square feet

GoMacro gains Vegan Certification

GoMacro becomes CarbonFree Partner

Employee count: 35

GoMacro Coconut + Almond Butter + Chocolate Chips MacroBar


MacroBar flavor launch: Coconut + Almond Butter + Chocolate Chips

GoMacro becomes Certified C.L.E.A.N.

MacroBars launch in Trader Joe's

Employee count: 58

Front desk of the GoMacro HQ lobby


GoMacro expands facility size to 35,880 square feet in Expansion Project

GoMacro partners with Ethos Green Power to begin solar panel construction

GoMacro purchases a second flow wrapper to increase production and meet growing demand

Employee count: 75

GoMacro HQ covered with solar panels


844 solar panels are installed on the roof of GoMacro Headquarters

GoMacro facility becomes fully powered by renewable energy

MacroBar flavor launches: Blueberry + Cashew Butter, Dark Chocolate + Almonds, and Mocha Chocolate Chip

Employee count: 86

GoMacro Oatmeal Chocolate Chip MacroBar


MacroBar flavor launches: Oatmeal Chocolate Chip and Maple Sea Salt

Employee count: 100

Peanut butter chips on the production line


GoMacro begins manufacturing peanut butter chips in-house

GoMacro begins to power the entire town of Viola, WI with 100% renewable energy

Kids MacroBars launch in four kid-friendly flavors

MacroBar flavor launch: Double Chocolate + Peanut Butter Chips

Employee count: 184

Tray of GoMacro Lemon + Lemon MacroBars


MacroBar flavor launch: Lemon + Lemon

GoMacro upgrades production room, expanding facility size to 58,042 square feet

Employee count: 194

Person signing up for TerraCycle


GoMacro partners with TerraCycle® to recycle bar wrappers

MacroBar flavor launch: Salted Caramel + Chocolate Chips

Kids MacroBar flavor launch: Cinnamon Roll

Employee count: 232

GoMacro Kids MacroBar Multipacks


GoMacro debuts Multipack redesign with Kids MacroBar line

MacroBar flavor launch: Mint Chocolate Chip

Employee count: 229

GoMacro Kids MacroBar new tray packaging


GoMacro brings 100% compostable and/or recyclable packaging to all Multipacks with innovative tray and sleeve design

GoMacro celebrates 20th Anniversary

Employee count: 233...and growing!