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Why Recycling Matters

Recycling has a profound impact on our environment across the product lifecycle by reducing the negative impact of production and packaging, as well as reducing the amount of waste that goes into landfills. The actions we take every day determines the planet we live in tomorrow - and you can be a part of our impact.

Our Recycling Initiatives

At our facility in Viola, Wisconsin, we continue to implement many innovative recycling methods in our production. Each year, GoMacro sends approximately 75 tons of recycling to partners to reclaim and repurpose. We donate food scraps to local farmers to feed their animals, eliminating 20,000 lbs. of scrap from finding its way into landfills. To reduce waste, we give our empty nut butter and syrup pails to nearby businesses. Also, all of our MacroBar labels are manufactured from 100% post-consumer waste, and trays used to package our MacroBars are compostable.

We leverage partnerships with eco-friendly companies, such as Kimberly Clark, to assist in our facility recycling efforts. GoMacro uses 500 nitrate gloves a day, roughly 32,000 gloves every three months, so Kimberly Clark helps us eradicate all that waste. With their assistance, we now eliminate over 150,000 gloves and 275,000 hair nets from local landfills each year.

What’s Next

In continuation of our zero-waste policy, our goal is to reuse or eliminate all non-product outputs so that nothing ends up in local landfills.

Treading Lightly

We use 100% renewable energy and we are 100% carbon neutral as a company.
We’re on the path to becoming zero-waste and landfill-free. Here is our progress so far: