Why Recycling Matters
Reduce! Reuse! Recycle! Here at GoMacro, we’re passionate about doing our part to reduce our carbon footprint. Recycling has a profound impact on our environment, reducing the amount of waste that goes into landfills which decreases harmful CO2 gasses emitted into the atmosphere. It’s the actions we all make every day that determine the planet we live in tomorrow.
Our Recycling Initiatives
At our facility in Viola, Wisconsin, we continue to implement many innovative recycling methods in our production. Each year, GoMacro sends approximately 75 tons of recycling to partners to reclaim and repurpose. We donate food scraps to local farmers to feed their animals, eliminating 20,000 lbs. of scrap from finding its way into landfills. To reduce waste, we give our empty nut butter and syrup pails to nearby businesses. Also, all of our MacroBar trays are made from 100% recycled material.
We leverage partnerships with eco-friendly companies, such as Kimberly Clark, to assist in our facility recycling efforts. With their help, we eliminate over 150,000 gloves and 275,000 hair nets from local landfills each year. In 2020 alone, we recycled 5,192 pounds of hairnets, beard nets, and nitrate gloves.
We also recycled 14.55 tons of plastic pails and drums as well as 126.2 tons of baled cardboard in 2020. Our internal Farm Share program also re-uses plastic pails and cardboard totes for microgreens in our garden.
64.2% waste diverted
We keep waste out of landfills through recycling and upcycling programs.
286,500 lbs upcycled
2,866,000 trays were upcycled in 2020.
5,192 lbs recycled
Hairnets, beard nets, and nitrile gloves were recycled.
In continuation of our zero-waste policy, our goal is to reuse or eliminate all non-product outputs so that nothing ends up in local landfills. We are currently working towards a more sustainable nut-butter and syrup pumping system that would eliminate the use of pails.