GoMacro started small with a large purpose. As we have grown over the last 17 years, we’ve kept that mentality. The little steps, the small tweaks, and the attention to details continue to amount to huge progression. The GoMacro Way means to keep moving, even when there is a challenge before us.
Nowhere is this more evident than in our sustainability journey. From repurposing our food scraps and ingredient packaging to recycling and upcycling production materials like boxes, gloves, and hairnets, we have always taken ambitious action to prioritize our planet.
Now, we're excited to announce one of our most exciting accomplishments yet: all of our MacroBar packaging can now be composted or recycled.
Why Recyclable Packaging Matters
From boxes and packing material from online order deliveries to plastic-wrapped convenience items to empty cosmetics containers, about 28% of waste from the average household is from packaging. While some of that is recyclable, an estimated 91% of packaging materials end up in landfills or the environment.
Not only does this pose a space issue for our landfills, but plastic waste specifically can take hundreds of years to degrade, and some of it ends up in our natural environment along the way. On top of that, creating new packaging requires natural resources like oil, and the production process creates greenhouse gas emissions.
Recycling, on the other hand, keeps these items out of landfills and natural spaces, reduces the resources needed to create new products, and conserves energy. While film wrappers like the ones used for our MacroBars are very effective at keeping products safe and fresh, they’ve traditionally been very challenging to recycle, with few alternatives available. That’s why we knew it was imperative to find a method to make all of our packaging recyclable or compostable.
We use 100% recyclable or compostable packaging.
To align with our company principle, “Tread Lightly,” all of our packaging, from boxes to wrappers, can be either recycled or composted.
Here’s a breakdown of how to properly dispose of your GoMacro packaging. Be sure to check with your local waste management company to confirm what materials they accept as it can vary from one municipality to another.
The following items can be recycled with your cardboard/paper recyclables:
- MacroBar cardboard sleeves
- Kids MacroBar cartons (boxes)
- MacroBar Minis cartons (boxes)
- Multipack cartons (boxes)
The following item is made with hemp pulp and can be added to your home compost pile. In some areas, it can be collected by a compost pickup service or placed in a yard waste bin, but check with your local waste management company first.
- MacroBar trays (the beige pulp tray that holds 12-count MacroBars)
The MacroBar wrappers can easily be recycled through our mail-in program with TerraCycle, a recycling platform that collects waste that’s not locally recyclable. Once collected, TerraCycle processes the wrappers back into raw material, which then goes to manufacturing companies who transform it into new products. Use the steps below to send the following items to TerraCycle:
- MacroBar wrappers
- MacroBar Mini wrappers
- Kids MacroBar wrappers
How to Recycle GoMacro Wrappers with TerraCycle
1. Sign up for a free TerraCycle account at terracycle.com
2.Start saving your MacroBar wrappers.
3.Print your prepaid shipping label from your TerraCycle account.
4.Ship your MacroBar wrappers to TerraCycle in any envelope or box.
While we’re excited about this progress, we are continually exploring new recycling avenues and innovative packaging options. We look forward to evaluating new compostable and recyclable packaging options as they become available in the coming years.
As we look ahead, we also hope to inspire other companies to explore and push for more sustainable packaging options. Together as an industry, we can have an even greater positive impact.