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GoMacro® Launches New Multipack Packaging

GoMacro® Multipacks have a brand-new look with the same delicious, organic recipes inside!

Our 4-count MacroBar®, 7-count Kids MacroBar®, and 8-count MacroBar® Mini Multipacks have undergone an exciting transformation! All GoMacro Multipacks are now packaged in compostable molded trays that are wrapped in 100% recyclable cardboard sleeves – similar to the 12-count MacroBar trays already known and loved.

In addition to these structural upgrades, the Multipacks also feature an updated look! This new design has a more product-forward focus that highlights MacroBars’ unique, chewy, and delicious texture, creating a more cohesive experience for GoMacro consumers. With a clean, distinctive design that emphasizes our iconic mosaics, the refreshed Multipacks make it easy for shoppers to spot their favorite snack on busy store shelves.

These packaging updates support our commitment to using 100% recyclable or compostable packaging. The outer cardboard sleeve is 100% recyclable, and the recycled pulp tray is 100% compostable or reusable. As always, all MacroBar wrappers can be recycled through our program with TerraCycle. Embracing sustainability is at the heart of GoMacro’s journey, and this upgrade is one more step in keeping our promise to Tread Lightly and a significant leap towards a greener, healthier planet!

We’re incredibly proud of this exciting update and can’t wait for shoppers to experience it on shelves later this month. Use our product locator to find GoMacro Multipacks in a store near you!