Category Insights Manager

Why join the GoMacro team?

We’re a company that is driven by a unique core ideology we call The GoMacro Way, which is based upon authenticity, generosity, and compassion for people and the planet. We operate with integrity, we create with passion, and we conduct ourselves with humility. We seek growth-minded people who are inspired by challenges, encouraged by camaraderie, and excited about being leaders at every level. Become part of a team where everyone is heard, valued, and empowered to influence positive change in their local and global community. 

How GoMacro’s history shapes who we are today?

During her 2003 battle with cancer, co-founder Amelia Kirchoff created the first MacroBar® recipe in her kitchen on the Wisconsin family farm. In the years following, Amelia and her daughter and co-founder Jola began spreading awareness for the power of a balanced, plant-based lifestyle through GoMacro’s healthy and delicious MacroBars, which are now available in stores nationwide.

Today, our work is still guided by the values upon which Jola and Amelia built GoMacro: Live Long, Eat Positive, Give Back, Tread Lightly, and Be Well. It’s our goal to inspire people to have a healthy body, sharp mind, and bold spirit—and we believe doing fun, and meaningful work is part of that.

Join us as we make the world better, one bite at a time!

Position Description

As our Sales Team continues to grow, we’re seeking a data-savvy Category Insights Manager (CIM) to help drive smart, sustainable growth through insight-led decisions. This is a new role that reports to the Director of Category Management and Insights. The CIM will provide a category perspective for internal and external customers, assess trends, analyze data, and identify key opportunities to maximize distribution and category volume and share. The incumbent will utilize internal sales data, syndicated data, panel data, demographics, and customer-specific POS to develop actionable insights, strategies, and tactics. The CIM will be the go-to category expert for supported retailers and field sales teams, responsible for providing in-depth category, retail, consumer, and shopper expertise. 

Essential Job Duties & Responsibilities

Data, Tools, & Reporting:

• Pull and synthesize data from multiple platforms; SPINS, Numerator, retailer portals, SAP and translate data into insights that drive decision making
• Manage GoMacro databases and custom segmentations in SPINS & Numerator
• Hands-on experience with Power BI, including data modeling, DAX, and dashboard creation 
• Update tools & reports monthly in support of: Annual Planning, Quarterly Business Reviews, New Item Launches, and Leadership Presentations
• Lead migration of reporting tools to Power BI
• Design scalable dashboards and visuals for effective data storytelling
• Proactively identify key knowledge gaps and develop tools to address
• Create ad hoc analyses which could also include marketing and innovation requests
• Ensure data accuracy and integrity

Collaborate with Sales Managers/Directors:

• Monitor and analyze category, competition and consumer market data to proactively identify business opportunities and develop actionable category insights
• Collaborate with Sales to develop data-driven, objective category recommendations that result in win-win partnership for GoMacro and our retailers
• Play an integral role in creating specific customer selling and strategy decks for key customers

Required Skills/Abilities

• Bachelor’s degree in marketing, business or related area of study
• 5+ years of CPG experience with 2+ years in a Category Management function
• Strong CPG business acumen 
• Advanced proficiency in Excel and PowerPoint
• Familiarity with planogram software and the ability to interpret or support visual merchandising strategies
• Skilled at pulling data, creating reports, building presentations, and deriving insights from disparate data sources 
• Proven analytical, critical thinking and problem-solving skills that lead to sound decision making
• A self-starter who loves collaboration and is comfortable working independently as well as influencing cross-functional teams
• Accepts new opportunities and challenges with a sense of urgency, high energy, and enthusiasm
• Clear and concise verbal and written communication skills
• Uses time effectively and successfully prioritizes tasks and projects
• Team player with a “can-do” attitude
• Ability to travel up to 20% of the time while in role

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit and use hands to finger, handle, or touch objects, tools, or controls. The employee frequently is required to talk or hear. The employee is occasionally required to stand; walk; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 30 pounds, usually waist high, up to 50 feet away. Specific vision abilities required by this job include close vision and the ability to adjust focus. 

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.