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Before we talk about sweeteners and snack bars, we need to start by addressing overall diet. We relentlessly advocate a whole food, plant-based diet. Getting a majority of your daily nutrition from vegetables, fruits, and whole grains is the healthiest way to eat and is recommended by the ADA, American Heart Association, Mayo Clinic, Harvard Medical, and more. At GoMacro we are purveyors of a healthy plant-based diet providing Resources, Recipes, and Stories about our journey with a healthy diet and balanced living. Our snacks are 100% plant-based, sweet and delicious, but it’s important to remember they are still snacks! So eat 1 or 2 a day and get the rest of your nutrition from fresh fruits, vegetables, and whole grains!

Why We Chose Organic Brown Rice Syrup

In our family’s transition to a plant-based macrobiotic diet, we created MacroBars to be a healthy, whole food plant-based sweet snack that is high in protein. When it came to picking a sweetener the choice was obvious. We use organic brown rice syrup instead of artificial sweeteners or refined sugar. Here’s why:

It’s Not an Artificial Sweetener

We don’t use any artificial sweeteners with hard-to-pronounce names. We chose organic brown rice syrup because brown rice is a staple in the Macrobiotic Diet. It’s plant-based and sustainably grown.

No Fructose

There are 2 types of sweeteners, glucose and fructose. Fructose can only be broken down in your liver, whereas glucose can be broken down and used in other parts of your body. Most sweeteners contain high amounts of fructose in combination with glucose. Brown rice syrup does not contain fructose. Brown rice syrup contains three sugars — maltotriose (52%), maltose (45%), and glucose (3%). However, don't be fooled by the names. Maltose is just two glucose molecules, while maltotriose is three glucose molecules. Therefore, brown rice syrup acts like 100% glucose inside your body. The maltose and maltotriose also take a little longer to breakdown giving you longer sustained energy as compared to simple sugars that give a ‘sugar high’ followed by a low. Because Brown rice syrup does not contain fructose, it doesn’t have the same negative effects on liver function and metabolic health as other sweeteners that contain fructose.

Organically Grown

We only use brown rice syrup made from organically grown brown rice to ensure the quality and the use of sustainable growing practices.

Binding & Sweetening

We use organic brown rice syrup as a sweetener and a binder to keep our bar stuck together. The stickiness of the organic brown rice syrup keeps the bar intact which means we don’t have to bake it. This keeps all the healthy nutrients in the fresh nuts, fruit, and berries in our bars.


MacroBars are designed to be a sweet, healthy snack, but we’ve been conscious to have less sugar content than other bars.

InfantSafe™ & Toxin Level Testing

We only use brown rice syrup that is made from organically grown whole brown rice. Our brown rice syrup is tested for heavy metal content and passes levels that the FDA sets for drinking water and it is InfantSafe™.

So why is Organic Brown Rice Syrup at the top of the label?

The order of ingredients on a nutrition label are defined by weight, not nutritional content. Organic brown rice syrup is at the top of our nutrition label because it’s denser and weighs more. Even though we use less volume of organic brown rice syrup than other ingredients, its weight places it at the top. Also, many other brands use 3 different sweeteners so they will fall further down the list on their label. Don’t be fooled by this trick!

Are you on a Low-Glycemic Diet?

While we feel organic brown rice syrup is a better sweetener, it is still a sweetener. It does contain glucose so if you are on a low-glycemic diet or unsure, please consult your doctor before eating any of our bars.


Contact us and we’ll do our best to answer any questions that you may have.