Born in a Kitchen.
GoMacro® began in a small kitchen on our Wisconsin family farm, where our co-founder, Amelia, created the first MacroBar® recipe during her battle with cancer. Rooted in their belief in the power of plant-based nutrition, Amelia and her daughter, Jola, set out to share their wholesome, organic bars with the world.
Today, we remain committed to creating a cleaner, better bar through small choices that have led to big change. While we each have our own journey, we share a common mission: to help you live a healthier, happier, more balanced life. Each MacroBar is crafted with intention and shared with care.
Delicious the Way Nature Intended.
Simple and always tasty – we mix together real, wholesome ingredients to create something deliciously pure.
Every bite is packed with real, plant-based goodness. We thoughtfully select clean, wholesome ingredients for their naturally delicious flavors. Because when it comes to great taste, nature knows best.
Doing it Right.
At GoMacro, we believe in doing things the right way. From sourcing our organic, plant-based ingredients to thoughtfully crafting each bar, our commitment to purity, quality, and sustainability is unwavering.
Every ingredient is carefully vetted, tested, and certified, ensuring that only pure, wholesome ingredients make it into our products. We only source ingredients that meet the same high standards for quality and sustainability as GoMacro and our certifying bodies uphold -- but we don’t stop there. Rigorous internal and third-party testing ensures that our products are free from harmful substances, because the health of you, your family, and our community is important to us.
We make choices that support a healthier planet, using sustainably grown ingredients and 100% recyclable or compostable packaging. Our bars are made to nourish you—and care for the planet, too, with GoMacro production powered by 100% renewable energy.
A Difference You Can Feel.
We know that good nutrition comes straight from the earth—that’s why our bars are 100% plant-based. Rooted in the transformative power of a plant-based lifestyle, we carefully choose every ingredient to provide clean, sustainable nutrition that helps nourish both body and mind. That’s why you’ll never find artificial flavors, high fructose corn syrup, preservatives, or gums in our bars. High-quality nutrition starts with real food, not artificial ingredients or additives.
Certified Organic, Vegan, Gluten-Free, Kosher, Non-GMO, C.L.E.A.N., and if there was a certification for delicious, we’d have that too! We are proud of our long list of certifications and hope to set a gold standard for the quality and integrity of the foods we eat. GoMacro is dedicated to continuously seeking new ways to validate and certify our processes and ingredients, ensuring ongoing transparency and quality for both our customers and consumers.
GoMacro facilities are powered by 100% renewable energy and are 100% carbon neutral.