2004
MacroTreats is founded by mother-daughter duo, Amelia and Jola
MacroTreat product launches: 6 flavors of macrobiotic cookies based on one of Amelia's favorite recipes
Employee count: 2
2005
MacroTreats moves into first dedicated production space, a 240 square-foot milk shed in the family's barn
MacroTreats begins making MacroBars in addition to MacroTreats
MacroTreats hires first employee
Amelia and Jola take first sales trip up the California coast
Employee count: 3
2006
GoMacro replaces the original company name of MacroTreats
GoMacro purchases first flow wrapper machine to help automate bar packaging
Employee count: 4
2008
MacroBar flavor launches: Banana + Almond Butter and Sunflower Butter + Chocolate
Employee count: 5
2009
Employee count: 5
2010
GoMacro expands production space in the family barn to 2,000 square feet
GoMacro makes over 400,000 bars by hand, using a rolling pin and kitchen knives
GoMacro purchases first bar processing line equipment to automate MacroBar production
Employee count: 5
2011
Production moves off the family property into 5,000 square-foot Viola, WI facility
Employee count: 9
2012
GoMacro establishes new visual brand identity, introducing the iconic mosaics
GoMacro becomes one of the first brands to pioneer the Non-GMO Project Verified Certification
GoMacro gains Kosher Certification
Employee count: 9
2013
MacroBar Minis launch in 11 flavors
GoMacro receives Gluten-Free Certification
Employee count: 16
2014
GoMacro gains national distribution in Whole Foods
GoMacro expands facility size to 12,000 square feet and establishes first R+D lab
Employee count: 26
2015
GoMacro receives Design Effectiveness Award for new visual brand identity
GoMacro expands facility size to 16,500 square feet
GoMacro gains Vegan Certification
GoMacro becomes CarbonFree Partner
Employee count: 35
2016
MacroBar flavor launch: Coconut + Almond Butter + Chocolate Chips
GoMacro becomes Certified C.L.E.A.N.
MacroBars launch in Trader Joe's
Employee count: 58
2017
GoMacro expands facility size to 35,880 square feet in Expansion Project
GoMacro partners with Ethos Green Power to begin solar panel construction
GoMacro purchases a second flow wrapper to increase production and meet growing demand
Employee count: 75
2018
844 solar panels are installed on the roof of GoMacro Headquarters
GoMacro facility becomes fully powered by renewable energy
MacroBar flavor launches: Blueberry + Cashew Butter, Dark Chocolate + Almonds, and Mocha Chocolate Chip
Employee count: 86
2020
GoMacro begins manufacturing peanut butter chips in-house
GoMacro begins to power the entire town of Viola, WI with 100% renewable energy
Kids MacroBars launch in four kid-friendly flavors
MacroBar flavor launch: Double Chocolate + Peanut Butter Chips
Employee count: 184
2021
MacroBar flavor launch: Lemon + Lemon
GoMacro upgrades production room, expanding facility size to 58,042 square feet
Employee count: 194
2022
GoMacro partners with TerraCycle® to recycle bar wrappers
MacroBar flavor launch: Salted Caramel + Chocolate Chips
Kids MacroBar flavor launch: Cinnamon Roll
Employee count: 232
2023
GoMacro debuts Multipack redesign with Kids MacroBar line
MacroBar flavor launch: Mint Chocolate Chip
Employee count: 229
2024
GoMacro brings 100% compostable and/or recyclable packaging to all Multipacks with innovative tray and sleeve design
GoMacro celebrates 20th Anniversary
Employee count: 233...and growing!
GoMacro facilities are powered by 100% renewable energy and are 100% carbon neutral.