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Senior Sales Manager - Small Format

La Crosse, WI



Why join the GoMacro team?

 We’re a company that is driven by a unique core ideology we call The GoMacro Way, which is based upon authenticity, generosity, and compassion for people and the planet. We operate with integrity, we create with passion, and we conduct ourselves with humility. We seek growth-minded people who are inspired by challenges, encouraged by camaraderie, and excited about being leaders at every level. Become part of a team where everyone is heard, valued, and empowered to influence positive change in their local and global community.


How GoMacro’s history shapes who we are today?

During her 2003 battle with cancer, co-founder Amelia Kirchoff created the first MacroBar® recipe in her kitchen on the Wisconsin family farm. In the years following, Amelia and her daughter and co-founder Jola began spreading awareness for the power of a balanced, plant-based lifestyle through GoMacro’s healthy and delicious MacroBars, which are now available in stores nationwide.

Today, our work is still guided by the values upon which Jola and Amelia built GoMacro: Live Long, Eat Positive, Give Back, Tread Lightly, and Be Well. It’s our goal to inspire people to have a healthy body, sharp mind, and bold spirit—and we believe doing fun, and meaningful work is part of that.

Join us as we make the world better, one bite at a time!

That’s why we:  

  • Hire people who share our company values and support the growth and development of their careers.  
  • Embrace the opportunity to do meaningful work that has a positive impact on the planet and people’s lives.
  • Offer competitive benefits, plus holistic perks like our Annual Give Back Day, gym, PTO, and more.  

Join us as we make the world better, one bite at a time! 

Position Description:

As an important member of GoMacro’s sales team you will build and manage assigned channels, sales volume, MAPS, trade spending, and profitability across Small Format class of trade including Convenience, Travel/Airports, Foodservice/Vending, Drug, and Military channels. You will own and be responsible for acquiring new business, optimizing existing business, and building strong relationships with broker partners, distributors/wholesalers, merchandisers, and your accounts.  You will understand market trends and customer needs while applying this knowledge with key customers to drive optimal results. 

Primary Responsibilities:

  • Plan and carry out sales initiatives to agreed budgets, sales volumes, values, product mix, and timescales, in conjunction with channel-specific broker partners.
  • Develop and maintain an organized list of target/key accounts.
  • Develop relationships with key shopper marketing contacts at assigned accounts.
  • Call on target/key accounts on an ongoing basis to review in-store priorities.
  • Enhance business by gaining new points of distribution.
  • Sell GoMacro into retailers in collaboration with the corresponding distribution/wholesaler.
  • Bring strategic insights and account knowledge to the iterative account planning process.
  • Liaise and work closely with customer marketing and third-party sales & marketing consultants.
  • Monitor and report competitive activities and provide relevant information to sales management.
  • Educate broker and account managers on MAPS to drive optimal outcomes.
  • Lead quarterly QBR’s on key accounts/channels and broker partners to maximize sales and profitability.
  • Weekly/Monthly planning of sales execution with sales leadership.
  • Manage and guide broker partners for optimal business results, while also modeling best behaviors and ‘hows’.



Skills Required:

  • 10+ years of success in sales and sales management within the CPG space.  Specialized experience within the aforementioned small format channels is preferred.
  • Good relationship builder with external broker partners, buyers, retail store teams, distributor/wholesaler teams, and merchandising teams.
  • Knowledge and experience with account shopper marketing programs from an Omni Channel 360º view.
  • Problem-solving skills and desire to bring solutions to challenging business problems.
  • Comfortable presenting to buyers and decision-makers, along with internal cross-functional partners and leadership.
  • Clear and concise verbal & written skills.
  • High levels of presentation & negotiation skills, self-awareness, and emotional intelligence.
  • Ability to prioritize and manage time effectively.

Leadership Skills Required

  • Positive, influential team player who can rally others toward a vision.
  • Trusted relationship builder that people want to work with.
  • Strategic thinker, influencer, and broker management.

Technical Expertise Required

  • Ability to use Microsoft Office (Word, PowerPoint, and Excel), Internet Browsers and Web-based Customer Relationship Management (CRM) tools
  • High level of comfort with sales & syndicated data, graphs, and charts into actionable priorities
  • Account planning templates; ROI scenario planning; TPM systems 

Education/Training Required

  • 4-year degree minimum
  • Ongoing education and professional education are highly valued
  • Other industry specific training (please include)

Travel Required

  • 50% travel

Physical and Environmental Conditions

Performance of duties and tasks uses standard office equipment. Much of time with be working in the field with retail partners and broker partners. Remote home office location, with proximity to a sizeable airport. Valid driver’s license, auto insurance, and vehicle is required. Ability to lift 30 lbs. Willingness to work weekends and odd hours as requested by management or retail partners; trade shows, events, etc.